Creative Direction | Integrated Social Media Strategy | Print Design | Web Design | Video Editing + Production
Trudy Tsan + Sumin Choi
BeSomeoneYYC was the first ever internally produced campaign in North America's largest homeless shelter. The integrated media campaign's focus was on stories that could tear down barriers between the public, vulnerable people, and the concept of becoming homeless.
My role in this project was to handle the over arching art and general creative direction of the campaign, as well as the marketing and roll out strategies. One of my main goals was to provide a proof of concept of a self sufficient creative team within this large non-profit to produce all their collateral and fund development pieces, including their largest campaign of the year during the Holidays.