Visual Communications

Calgary's Gingerbread House

 Art Direction | Social Media Strategy | Video Editing

 
 
 

Art Direction: 
Tyler Hallett
Designer + Illustrator: 
Sumin Choi
Videographer: 
Brendan Schmidt
Contributing Writer: 
Shanika Abeysinghe

"Calgary's Gingerbread House" was a collaborative project between the Fairmont Palliser, Big Rock Brewery, Last Best Brewing, and Wild Rose in support of the Calgary Drop-In Centre, Calgary Foodbank, and Ronald Mcdonald House.

Our department took lead on all creative as well as the following roll out, which was coordinated with partner organizations. Part of which being the frosted over poster that was used to build interest prior to the announcement on social media platforms with more and more frost being taken off as the day approached.

The video was used as a wrap up and promo piece showing the project itself come to fruition and advertising the opening of Calgary's Gingerbread House.