Art Direction | Design | Motion | E-Comm

During my time at Marks and Sportchek under Canadian Tire Group, I had the opportunity to contribute to design and user experience across the main .com sites. My contributions centered on initiatives that spanned brand storytelling, visual design, and digital engagement; bridging strong creative direction with intuitive, user-centered design.

One highlight of my time at Sport Chek was this digital ad spot, an in-house national brand initiative created in collaboration with Adidas to highlight new product arrivals. The footage was edited into a vertical social format designed to act as top-of-funnel support targeting sneaker enthusiasts.